Halloween is an exciting time to attract attention from home buyers by getting creative with your next open house, especially if the neighborhood is filled with families with young children!
Though the holidays are considered a slower time for home sales, you can use this opportunity to meet neighbors by partnering with local businesses. Here are some fun ideas to attract buyers this Halloween!
Host a Halloween-Themed Open House
Hosting a “haunted” Halloween open house is a fun way to get people talking about a listing. Remix the traditional open house experience by hosting the event at night, allowing interested families to see how beautiful the home looks in the evening. Capture interest by making the exterior extra spooky with low-cost Halloween decorations, such as pumpkins and stuffed animals.
Spend wisely. Keep the party simple with Halloween-themed music, pumpkin pie from a local bakery, zombie-themed movies or video games, and sparkling cider. Add cozy autumn decorations, such as a live wreath and fragrant candles to welcome your guests and make it feel like home. Deliver Halloween-themed invitations to the entire neighborhood or make it a private “invitation-only” soiree.
Pass Out Candy For Adults
To make Mom and Dad will feel special on a day that’s traditionally for kids, prepare gourmet goodie bags filled with your favorite candy from different countries or a luxury confectionery boutique. Include your business cards, discount coupons from local businesses, and your open house materials.
Halloween is a great time to knock on doors, visit your neighbors and chat for a while, but you can also prepare these gourmet goodie bags for your children’s sports game, church, or a company you wish to visit. Establishing an authentic connection will keep your name fresh on people’s mind.
Partner Up With A Restaurant In Your Community For Happy Hour
Have you checked to see what your favorite restaurant has planned this October? Host a professional meet and greet during your favorite restaurant’s Happy Hour. Ask the bartender to prepare a Halloween-themed cocktail, such as a Spicy pumpkin mojito, to intrigue your guests.
For a family-friendly event, you can host a pumpkin carving contest during the restaurant’s slower hours. By partnering with a local business, you are providing free exposure and brand awareness for the restaurant. Don’t forget to collect business cards in exchange for a small prize. The winner could be your next client!
Host a Social Media Contest
Don’t forget to showcase everything that you are doing on social media. Create a Facebook or Eventbrite event to generate interest beyond your neighbors. Also, promote your posts to capture leads using targeted advertising tools.
Always keep your Halloween-themed social media posts family-friendly, light, and playful. Use themed hashtags such as #halloweenmakeup #halloweencostume #witch #instahorror and #fall. It’s always a good idea to jump on any hashtags that are unique to your locale, such as #GoldenAgeOfHollywood or #CaliforniaDreaming, as well!
While these tips are for Halloween, you can take advantage of all of these ideas all through the holidays!
